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Selling Art House Films with the Regional Cinema Model with Daedalus Howell

Today on the show we have writer/director Daedalus Howell. Daedalus’ film Pill Head is the definition of being a Filmtrepreneur. So much, in fact, I used his film as a case study in my book Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business. The method he used was the regional cinema model. This mode; is based around developing, producing and distributing a film project targeted to the niche audience of a geographic area. He essentially made an Art House film for his hometown.

Pill Head was entirely a hometown affair — from discounted permits to merchant buy-in and a recent theatrical release through a consortium of local exhibitors (no four-walling!) accompanied by tons of local press.

After an overdose, art student Theda becomes an unwitting specimen in her university’s experimental psych program. There’s a side effect, however — she sees the branching possibilities of reality in an alternate universe. Moreover, an alternate self wards her off the program’s enigmatic researcher Dr. Ashe. Determined to escape, Theda’s salvation lays through the looking glass of quantum quandaries, romance revisited, and the jagged little pill of her own nature.

In this interview, we go deep into the regional cinema model, how he creates multiple revenue streams and how he got that group of local theater owners to four wall his film for free. Enjoy my inspirational conversation with Daedalus Howell.

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