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Blair Witch Project: Marketing the Indie Film Phenomenon with Eduardo Sanchez

blair witch projectWho hasn’t heard of the now legendary indie film rags to riches tale of The Blair Witch Project? Every film student from Los Angeles to Mumbai heard the story of how two young film students spent $27,000 (mostly from friends, family and credit cards) to make a little indie horror film that ended up grossing $250 million worldwide.

Directors Eduardo Sanchez and Daniel Myrick shot The Blair Witch Project in a new way which would later be called “found footage.” Without The Blair Witch Project, there is no Paranormal Activity,no Cloverfield or no The Last Exorcism.

Today’s guest Eduardo Sanchez goes back to the late 90’s and shares his experience on what it was like to be in the center of The Blair Witch Project hurricane. What it was like being on the cover of Time Magazine and how did it feel to be the toast of Hollywood…for a period of time.

We also discuss the aftermath, how his career grew post Blair Witch and crazy stories of Hollyweird. Take a look at the trailer below.


The marketing of The Blair Witch Project was equally as important as the film itself. Below you can watch the FAKE documentary that helped fuel the belief that the Blair Witch Curse was real and that the kids in the movie were dead. Just BRILLIANT marketing!

Enjoy my conversation with Eduardo Sanchez.

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As a bonus, check out this cool documentary discussing Blair Witch phenomenon.

Blair Witch Project Phenomenon: Behind the Scenes



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