FT 035: Attack of the Killer Donuts – Designing a Niche Classic with Rafael Diaz Wagner

By Filmtrepreneur | February 13, 2020

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Attack of the Killer Donuts – Designing a Niche Classic with Rafael Diaz Wagner

This week we have Rafael Diaz Wagner, co-writer, and producer of the new Cult Classic “Attack of the Killer Donuts.” Yes, that is really the name of the film and it’s glorious.

“Ever said you’d die for a Krispy Kreme? Here’s the movie to prove that arterial clogging isn’t the only risk of these sweet treats. In fact, it may be an artfully disguised public health broadcast.”

He started making films with a Beta Camera when he was 10 years old. Since then Rafael has written or co-written over 15 screenplays.

I wanted to find out how this film was made, marketed and sold. It’s a wonderful case study. Check out the trailer below and get ready to laugh.

Here a quote from the Hollywood Report review of the :

“If John Waters and George Romero dropped acid together and then spent the night at their local Krispy Kreme, they might have concocted something like the new cult classic in the making, Attack of the Killer Donuts. But the fact that such a film actually exists, and is exactly what it claims to be about, is something that even the best drugs can’t help explain.”

And here is the poster that got me interested in speaking to Rafael. They knew who their market was and marketed directly to them.