WHAT IS A FILMTREPRENEUR?
ABOUT ALEX FERRARI
I'm Alex. I've been in the film industry for over 25 years and have worked on well over 1000 feature films, shorts, commercials, music videos, network promos, documentaries, and webisodes. My personal films have been screened in 600+ film festivals around the world.
Many filmmakers have walked through my doors over the years and I have had the pleasure of having a front-row seat to see how all these projects start and finish. I've worked with Sundance, SXSW, and Academy Award® winners as well as the beginning film student. Some projects made it but many never saw the light of day. Then I started to see some patterns emerge from the filmmakers that were successful again and again.
After creating Indie Film Hustle and Bulletproof Screenwriting I still felt there was an area of the filmmaking process that didn't get discussed nearly enough, how to actually make money with you indie films. Filmtrepreneur was born! On this website, I show you how to start looking at your films as a business.
A Filmtrepreneur needs to understand not only how to create a viable product (feature film) but also marketing, branding, growth hacking, audience building, social media, product creation, micro-budget filmmaking, and creating ancillary revenue streams from your indie films. This is the key to a successful indie filmmaking career. No get rich quick schemes here. I teach you the techniques that will sustain you throughout the long road as a filmmaker. You can get started on my Start Here page.
IT ALL STARTED WITH A LITTLE FILM CALLED BROKEN
Back in 2005, I set out to shoot a short film. Like most filmmakers, I had no idea how I was going to make money with that film. The film was called BROKEN, it had a budget of $8000, starred unknown actors and was an action thriller.
Once the film was finished I figured out that the audience for this project would be filmmakers (my niche audience) but not only for the film but for the 5-hour guerilla film school I put together for the DVD release. In 2005 there were NO online resources for indie filmmakers. I saw a hole in the marketplace and I filled it. We went on to sell over 5000 copies of the DVD and made over $90,000.
The Filmtrepreneur Method was born. To this day I'm still generating revenue off that little short film. To hear the entire story listen to the BROKEN Podcast Episode.
INDIE FILM HUSTLE TV
CASE STUDY: THIS IS MEG
As an indie filmmaker, my life long goal was to direct a feature film. I'd been directing music videos, commercials, streaming series, and short films for years but never could get that first feature off the ground.
After many, and I mean many, false starts I finally decide to just do it. I gather some good friends, put together a scriptment, grabbed a camera and made a feature film. It was crowdfunded by the Indie Film Hustle Tribe, shot in 8 days, and went on to World Premiere at the Cinequest Film Festival. Use the Filmtrepreneur Method, I sold the film to Hulu as well as self-distributing it on iTunes, Amazon, Google Play, and all the major streaming platforms. We also sold it overseas and created a handful of revenue streams from the film. I was in profit before I was finishing editing.
IN THE HOT SEAT
I had Indie Film Hustle Tribe Member Rob Alicea reach out to me with a crazy idea. He wanted to interview me for the podcast. He thought that the tribe would like to know more about me and my personal journey. I have to say I was skeptical. I didn’t think that the IFH Tribe would be that interested but Rob convinced me so here we are. I hope you find some value in it.
SHOOTING FOR THE MOB
HOW NOT TO FOLLOW YOUR FILMMAKING DREAM
A bipolar gangster, a naive, young film director, and Batman. What could go wrong? Alex Ferrari is a first-time film director who just got hired to direct a $20 million feature film, the only problem is the film is about Jimmy, an egomaniacal gangster who wants the film to be about his life in the mob.
From the backwater towns of Louisiana to the Hollywood Hills, Alex is taken on a crazy misadventure through the world of the mafia and Hollywood. Huge movie stars, billion-dollar producers, studio heads and, of course, a few gangsters, populate this unbelievable journey down the rabbit hole of chasing your dream.
Would you sell your soul to the devil to make your dream come true? By the way, did we mention that this story is based on true events?, no, seriously it is.